Total Black was launched in 2016. The brand was launched with a concept of creating various clothing and accessories, all in the colour black. It is a unisex brand with a mid-tier pricing structure. It is a brand that stands for individuality, modesty and self-expression. The brand has seen worldwide success with praise from artists and has been featured in press and world renowned fashion magazines such as Vogue, Glamour, GQ and Fashion Network to name a few.

Having launched this brand from the ground up, Igor learnt his initial experience first hand of the industry, having to run each aspect of the brand and overcome all the challenges that come with this.

Total Black was initially launched as an online business model brand, but as it started growing and being stocked in multiple retailers worldwide including ASOS, it opened a permanent stores in London in Boxpark, Shoreditch and then a pop-up shop in Bullring, Birmingham. These were all entirely managed in-house and has given the Group experience on running physical retail stores and events.

The brand exhibited in Trade Shows in London and Berlin.